Google Ads managed against profit, not impressions.
Search advertising is the shortest distance between someone needing what you sell and buying it. We build and manage Search, Shopping, Performance Max and YouTube campaigns that are measured on cost per acquisition and return on ad spend.
Demand capture is the fastest revenue lever you have.
Unlike almost every other channel, Google Ads doesn't need to convince anyone. The person typing your service plus your city into Google has already decided they want it. Your only job is to be there, be credible, and make the next step easy.
Which is exactly why wasted spend is so painful here. A poorly structured account bleeds money on irrelevant search terms, sends traffic to a homepage instead of a landing page, and reports conversions that were never real. We fix all three before we scale anything.
What this service covers
- Full account build or audit and restructure of your existing account
- Search, Shopping, Performance Max, Demand Gen and YouTube
- Conversion tracking rebuilt and verified before spend increases
- Negative keyword discipline and search term review, weekly
- Landing pages designed and built for the campaign, not repurposed
- Reporting in cost per lead, cost per sale and ROAS
What Google Ads management includes
Everything below is standard. Nothing here is an optional extra we spring on you later.
Where accounts usually leak money
When we audit an existing Google Ads account, these are the problems we find almost every time.
Broad match with no negatives
The single most expensive mistake in Google Ads. Broad match without disciplined negatives is a blank cheque.
Conversions that aren't conversions
Counting page views, or double-counting one enquiry three ways. Every optimisation decision downstream is then wrong.
Traffic sent to the homepage
The ad promised something specific. The homepage delivers a menu. Conversion rate collapses.
Performance Max with no controls
PMax will happily eat your branded search and report it as new business. Brand exclusions are essential.
One campaign for everything
Different margins and different geographies need different budgets. Blending them hides both your winners and your losers.
No geographic exclusions
Paying for clicks in regions you can't service, or countries you don't ship to.
Ignoring the search terms report
The list of what people actually typed is the highest-value report in the platform. Most accounts never open it.
Optimising to the wrong metric
Click-through rate and impression share feel like progress. Cost per acquisition is the only number that pays salaries.
Audit, rebuild, prove, then scale.
Audit & forecast
We review the existing account or model a new one: realistic cost per click, expected conversion rate, and what a viable cost per acquisition looks like for your margins.
Tracking first
No meaningful spend until conversion tracking is verified end to end. Everything else depends on this being right.
Build & launch
Campaign architecture, keywords, negatives, ad copy, extensions and landing pages. Launch controlled, at a deliberate budget.
Learn
Two to four weeks of disciplined data gathering. Search terms mined, negatives applied, losing segments cut.
Optimise
Bidding strategy tuned to target, budget reallocated toward what converts, creative and landing pages tested.
Scale
Once cost per acquisition is stable and profitable, we increase spend deliberately and expand into adjacent campaign types.
This is a good fit if…
The strongest results come from a clear goal, useful access to your existing data and a willingness to improve what the evidence points to. You do not need a perfect brief before speaking to us — we will help shape the right starting point, explain the trade-offs and recommend a practical route forward.
If another service or a smaller first step would serve you better, we will say so clearly. The aim is to build a working partnership around measurable progress, not to force every enquiry into the same package.
Talk to us about your projectGood fit
- People already search for what you sell
- You know roughly what a customer is worth to you
- You can handle more enquiries than you currently get
- You have — or will let us build — a proper landing page
- You're spending on Google already and can't tell if it works
Probably not a fit
- Nobody is searching for your category yet — start with Meta to create demand
- Your monthly budget is too small to gather statistically meaningful data
- You can't or won't track what happens after the click
Want a free Google Ads audit?
Give us read access to your account and we'll come back with wasted spend, tracking problems and the three changes we'd make first — free, whether or not you hire us.
+1 270 302 3082
Get a free proposal
Fill this in and we'll come back with a scope, a timeline and a price — no obligation.
Thanks — we've got it.
One of our strategists will review your enquiry and come back to you within one business day with next steps.
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The other four.
These compound. A fast, secure site makes your ads cheaper; ads tell your SEO which keywords convert.